Category Committees

CNIE Membership Promotion Strategies During the summer of 2009, a Committee of CNIE- RCIÉ directors – Lorraine Carter and Helena Fehr – chaired by former CADE president, Bill Fricker, discussed ways to enhance CNIE’s- RCIÉ’s membership. Additional input was provided by: Maureen Baron and Maria Chow (CNIE-RCIÉ directors), Tim Howard (Director of Administration), and Brad Johnson (web design, BB Webmedia.) The Committee reviewed the results of an online survey (administered by CNIE- RCIÉ members Bettina Brockerhoff-McDonald and Maureen Baron) which collected information about CNIE members’ work and professional interests. Lorraine Carter shared the results of the Canadian Association of University…

Executive Summary History During the summer of 2009, a Committee of CNIE- RCIÉ Board Members chaired by former Board Member, Bill Fricker, discussed ways to enhance CNIE’s- RCIÉ’s membership. The Committee discussed an online survey which had collected information about CNIE- RCIÉ members’ work and professional interests and identified ways of promoting membership. Seven overarching categories with 23 strategies were identified: I. Online registration II. Marketing tools o One page poster o Paid advertisements o Exit interviews III. Creation of a repository of key contacts IV. Identification of membership targets and the specific sectors for strategic targeting o Health care…