Executive Summary of Membership Committee Report May 2010
Executive Summary History During the summer of 2009, a Committee of CNIE- RCIÉ Board Members chaired by former Board Member, Bill Fricker, discussed ways to enhance CNIE’s- RCIÉ’s membership. The Committee discussed an online survey which had collected information about CNIE- RCIÉ members’ work and professional interests and identified ways of promoting membership. Seven overarching categories with 23 strategies were identified: I. Online registration II. Marketing tools o One page poster o Paid advertisements o Exit interviews III. Creation of a repository of key contacts IV. Identification of membership targets and the specific sectors for strategic targeting o Health care o K-12 o Masters’ students o Teachers’ associations o Institutional members o Non-renewing past members V. Increased use of the web for a CNIE-RCIÉ community tool o Membership FAQs o Develop wikis o Promote use of Twitter o Student/mentor access o Journal promos o Reinstate member info on website VI. Increased web-based/online opportunities o Weekly tips o Summaries of relevant journals o Provincial round-up o President/BOD news o Student news o Members only enquires listserv section VII. New CNIE- RCIÉ identity o Create new CNIE identity o Create logo o Create business identity package (business cards, banners, letterhead etc.) o Brand website o Align mission and values with strategies (7 –S or PERT) Outcome of the Recommendations The CNIE-RCIÉ Board of Directors categorized the sections and strategies as completed, to be implemented, or no action possible due to financial or human resources constraints. For example, categories I and VII have been completed. The remaining suggestions will be included in a three year plan as finances and human resources permit. Feedback and questions regarding this report can be sent to cnie-rcie@cnie-rcie.ca